Domino’s Pizza
The domino effect occurs when a series of events cascades from one to the next in a rhythmic and logical progression. It’s used most often in novels, but can be used to describe a chain of scenes in nonfiction as well. Each scene domino might not be effective by itself, but put them all together and you get a powerful argument or storyline. The word domino has been used to refer to a number of different things in the past, including a long hooded cloak worn with a mask for carnival season or at masquerades, and Domino’s pizza.
A domino is a flat thumb-sized rectangular block that bears an arrangement of spots or dots on one side and is blank or identically patterned on the other, with 28 such tiles forming a complete set. Dominoes are used to play various games, in which they are arranged in lines and angular patterns. The most common Dominoes are made of ivory, silver lip ocean pearl oyster shell (mother-of-pearl), or a dark hardwood such as ebony with contrasting black pips; however, they can be constructed from other natural materials like stone (e.g., marble, granite or soapstone); metals; ceramic clay; and even frosted glass.
Most dominoes are marked with numbers on both ends. The number on the lower end is listed first; for example, a domino with a 2 on one side and a 5 on the other has open ends of 2 and 5. Occasionally a single tile will be marked with the same number on both ends, such as a 6-6, in which case the opening ends are 1 and 6.
Each suit of Dominoes has its own characteristic color and corresponding numbers of tiles. The most popular set of Dominoes commercially available is the double-six set, with 28 tiles. Larger sets exist, such as the double-nine set with 55 tiles. The larger sets are more suitable for games that require more than four players.
Domino’s uses a variety of marketing channels to promote its pizzas, including direct mail and television advertisements. The company also has a strong social media presence, and offers online ordering via websites like its Facebook page. The company also offers delivery services, with its latest initiative involving a partnership with Apple CarPlay to allow customers to order through voice commands.
Technology is a major part of Domino’s business model, with nearly half of its headquarters workforce in Ann Arbor, Michigan, working in software analytics. This allows Domino’s to track customer behavior, offer new products and services, and stay ahead of the competition. It has been reported that Domino’s is experimenting with robot- and drone-based delivery systems.
When David Brandon took over as CEO of Domino’s in 2013, he made a point to champion the company’s core values, which include a focus on listening to employees. He implemented changes such as a relaxed dress code and new leadership training programs, and spoke with employees directly to get a better understanding of the issues they faced. These efforts paid off in the form of a Top Workplaces Leadership Award and a revitalized company.